Top email marketing tactics for a better office culture

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There are many ways to cultivate a great office culture. One of the most valuable ways is to keep your employees in the loop and encourage open communication. There are many practices you can implement to improve your office culture. These include events, retreats, informal meetings, and much more. However, communication channels should be your top focus. 

While emails may seem like more of an external or formal communication medium, you can do a lot with them. You can use email marketing to foster your ideal office culture. There are a number of ideas you can implement for this. 

Run a monthly office newsletter

A monthly in-house newsletter is a great way to keep your employees in the loop. Use this to share performance updates, recent happenings, and to encourage people for upcoming campaigns. Also use it to announce upcoming internal events or team-building activities. Use the corporate email templates on PosterMyWall to choose a design for this newsletter. 

Make sure it is attractive and interactive. Treat it like any external newsletter, so that your teams feel valued and have a pleasant experience going through it. A short message from the CEO or upper leadership will also be a great addition to this newsletter. 

Share email blasts to share important updates

If you have important internal updates or announcements, use email blasts to share them with your company. Instead of simple announcements on platforms like Slack, share the details through an email blast. 

These include quarterly performance statistics, upcoming campaigns, change in workplace arrangements and any other information you need to spread to everyone. An email blast will remain in their inboxes and not get lost among all the messages in your internal messaging platforms. 

Highlight top performances with employee of the month emails

Employee recognition is one of the best ways to improve your office culture. When you develop a standard of appreciation in your workplace, people will be motivated to contribute more. So, you should set a template for employee of the month announcements. 

Choose a top performer to highlight and then send out an email announcing their recognition. You can also announce the prize you’ll give them in this email. This can be anything from a gift card to a care package or even a spare paid day off. 

Give people creative freedom with email signatures

With an increasingly young workforce and audience, formal email communication language has gone out the window. It is only used in very formal industries like investment banking and the like. Otherwise, you have a lot of leeway with email communication. 

Let employees highlight their personality and personalize their email signatures. Of course, set some guidelines for this. They can change their sign-off messages, add a cool graphic or emoji, or something similar. This will motivate your employees and make them feel like they have a lot of freedom with their work. 

Have employees fill sentiment surveys 

You can’t make office culture changes without taking your employees’ opinions in consideration. So, before and after you make any changes, run internal surveys. Take feedback on what sort of measures people want, and how you can implement them. 

Once these measures are in place, share a satisfaction survey to see how people responded to your changes. This will help you finetune your office culture and prevent you from going ahead with measures your employees never really wanted. It also makes your employees feel valued and part of your overall culture inculcation. 

Offer training opportunities via email

Employee development is a major part of office culture. So, you need to offer various opportunities in this regard. Start a series of emails where you offer employee development tips and share training opportunities. 

These emails can also include small quizzes at the end, so that employees can test their newfound knowledge. Make sure you share relevant training opportunities with relevant teams. To make things more interesting, give people the chance to sign up for other teams’ training emails in order to learn more about your company and become more knowledgeable about the industry. This will improve their skills and also give you more skilled employees to take your company to the next level. 

Promote internal events through email blasts

This one of the most obvious yet underused ways to promote a better office culture. Often, when companies have internal events, not everyone is fully in the loop. Use emails to announce these events, recruit volunteers, and assign roles. 

Also make sure you treat these emails like any client event email campaign. This will set the right tone and engagement expectations. So, run a proper email campaign for in-house events to really get the best out of them 

In conclusion, there are many email marketing tactics to improve your office culture. These are very actionable, so you should start putting them to good use. 

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