How do Gaming Translation Services Drive Success

The gaming industry is making progress by leaps and bounds. People from all age groups like to play games in their leisure time. They play games on mobiles and PCs. According to a rough estimate, the number of video games that people play via PC, consoles, tablets, and smartphones will surpass 3.32 billion by 2024. This poses a great opportunity for gaming companies that want to penetrate foreign markets. People like to buy products and services that are in their native language. In the same way, people download games if they are translated into their native language. That’s where gaming translation services come to play. 

Significance of Gaming Translation Services 

Let’s have a look at the significance of translation services for games. 

It Enhances Sales 

The games that are translated into English can reach only 27% of the gaming market in the world. At present Asia-Pacific region is dominating the industry. Therefore, to increase sales, it is better to translate games for Chinese and Japanese markets. Moreover, 90 million gamers are present in France, Germany, Italy, and Spain. Before going for game translation, you must finalize the region that you want to target and then translate the game into respective languages. Translating the video game according to the target market can enhance sales exponentially. 

Increasing Downloads 

More downloads mean more sales. This is only possible if you translate the game according to the target market language. Translation of games can help you in tapping foreign markets easily. At present mobile penetration in the world is more than before. Many digital platforms like Facebook and Instagram are promoting mobile games. The growing popularity of mobile games and extensive use of mobile apps has also increased the significance of mobile app localization services. These services can be used to promote your apps and games in different regions.

Boosts User Experience 

Improving user experience involves making them connect with the story and empathize. This is difficult when players struggle with understanding the game’s language. Gaming has evolved from simple actions like hitting cubes and collecting flowers to allowing players to shape their own narrative. User experience is prioritized, and by translating the game, players can personalize their stories. Supporting multiple languages enhances user satisfaction and enables them to play the game in their cultural and linguistic context.

Avid Gamers Feel Valued 

The translation of video games can greatly enhance the excitement and engagement of gamers, fostering a stronger sense of value and connection with the game itself. By localizing games, players are able to fully appreciate the dialogues and immerse themselves in a vibrant virtual world that resonates with their own cultural background. Consequently, game developers find the game translation to be an immensely effective method for establishing a bond with their player community.

Ranking on App Stores 

For developers, the ultimate aspiration is to have their game showcased on the App Store. This achievement not only puts the game in the spotlight but also contributes to the overall mobile game marketing plan. Nonetheless, this is no easy task. Apple maintains a commitment to excellence, which is evident in the apps and games chosen by its editors to be featured.

Furthermore, Apple has distinct criteria compared to Google Play. Therefore, strategies that may work for getting your game featured on Google Play might not yield the same results on Apple’s platform. The App Store places greater emphasis on new games and those that possess a unique narrative. However, certain aspects remain consistent. For instance, a user-friendly interface and an exceptional user experience hold significant importance for both platforms. This can be done if you translate the game into users’ language. 

Hiring a Translation Agency for Game Translation 

The game translation is not an easy task. The purpose of this is to provide a pleasant gaming experience to gamers. Therefore, you must hire a professional translation agency for this task. Do comprehensive research as many translation companies are working around the globe. Check the testimonials of the satisfied customers and don’t compromise quality over quantity. The project managers at these companies give your gaming translation project to translators that have already handled such projects before. Prefer, those who are subject matter experts in their fields. They will provide you with impeccable game translations. You may visit Languex Translation if you require fast, accurate, and affordable certified translation services.

Conclusion  

Translation plays a significant role in driving success in the gaming industry. Translating games into different languages enhances sales by expanding the reach of the product to foreign markets, particularly in regions like Asia-Pacific. It also increases downloads by catering to the language preferences of target markets and optimizing mobile app localization. Furthermore, game translation boosts user experience by allowing players to connect with the story and personalize their gameplay in their cultural and linguistic context. Avid gamers feel valued when games are translated. 

Moreover,  it develops a stronger sense of engagement and connection. Additionally, game translation can contribute to ranking on app stores, such as the App Store, which emphasizes new games and unique narratives. To ensure high-quality translations, it is recommended to hire a professional translation company with experienced translators and subject matter experts. Are you ready to opt for gaming translation services to experience global success?