Popular dating app Bumble is set to revolutionize the friend-making landscape by testing a new, standalone BFF app. Known for empowering women in the dating scene, the company is now striving to facilitate platonic connections with its Bumble For Friends app. The trial phase is currently underway in selected markets.
A New Avenue for Making Friends
Target Markets for Testing
Bumble confirmed to TechCrunch that the Bumble For Friends app is being tested in the UK and select Asian markets. Though the company did not specify which Asian countries were involved, TechCrunch discovered that the app is available in Australia, New Zealand, and the Philippines. The app is available for both Android and iOS devices in these locations.
About Bumble For Friends
The Bumble For Friends app is aimed at individuals who want to expand their social circles and engage in a community that emphasizes kindness and safety. The App Store description states, “With Bumble For Friends, you can chat, meet new people, and make friends in a community focused on kindness and safety. Whether you’re new to your area or just looking to expand your circle, Bumble For Friends is the easiest way to make new friends and find community.”
Seamless Integration and Features
Landing Page and Accessibility
While Bumble has launched a new landing page for the app, users outside the test markets will likely be directed to the main Bumble app. The Bumble For Friends app is free to use, but it also offers premium subscriptions, which are available for a week, three months, six months, or a lifetime.
In-App Purchases for Enhanced Experience
Users can enhance their experience with in-app purchases such as boosts for better profile visibility and super swipes to get noticed by a particular person.
Evolving from BFF Mode
A Bumble spokesperson mentioned that the BFF mode, which was introduced in 2016, represents 15% of the main app’s monthly active users. Last year, Bumble began testing a “Hive” feature for community-building as part of the BFF mode’s overhaul. However, there has been no mention of this feature in the new app.
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Competition and Integration with Spotify
Entering a Competitive Market
With the launch of the Bumble For Friends app, Bumble is stepping into a market that includes competitors like Yubo, LMK, Wink, Swipr, and Vibe. These platforms also focus on helping users make friends and build communities.
Collaboration with Spotify
Bumble recently partnered with Spotify to allow users to effortlessly showcase their favorite shows and artists on their profiles. This feature could potentially be a conversation starter, helping users connect over shared interests in music and entertainment.
In Summary
Bumble is expanding its offerings beyond dating by testing the Bumble For Friends app. The company is working on creating a space where individuals can make new friends in a safe and kind community. With premium features and the recent integration with Spotify, Bumble is poised to make a mark in the friend-making landscape.
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