What You Need to Know to Boost Your Business’s Online Rankings

While the Covid pandemic isn’t over in a medical sense, the obvious signs of it, like stay-at-home orders and quarantines, have largely vanished. Of course, the business fallout from the pandemic will be felt for years to come. The pandemic pushed businesses online, a boon for e-commerce, but that had the side effect of creating a lot more competition in an already competitive environment. If you’re struggling with online ranking, read on for what you need to know to boost your online rankings.

Build or Rebuild a Good Website

Like it or not, your website is the core of your business online. That means you need a good website. A good website has a number of important elements to it. First things first, you need a mobile-ready website. While content management systems often build mobile readiness into the core code or into themes, that isn’t always the case with custom websites.

Your site should provide critical business information like the address, phone number, and business email. The site should function as another branding opportunity. Minimally, your logo should get a choice spot on the home page. You should also integrate your brand colors into the website. Finally, make sure it functions properly. Slow-loading sites won’t get you very far with the search engines.

Good Content

While whipping your site into shape is a good start, it’s only a start. Search engines are focusing more and more on content as their algorithms become more advanced. That means that you need solid content on your site to compete with all of those other websites out there. So, what does solid content look like?

Solid content must meet three basic parameters. The content must be relevant to the intended audience. The content must be useful to the audience. The content must arrive on a consistent schedule. The good news is that content comes in a lot of forms, such as blog posts, videos, infographics, and even podcasts. While blog posts generally have the lowest bar to entry, many businesses find success with other content types.

Embrace SEO

While mobile-friendliness and good content are at least adjacent to SEO, SEO covers a lot more ground than that. If you really want to boost your rankings, you must cozy up to Google’s rather extensive SEO advice. Pay special attention to the technical SEO elements.

Technical SEO covers things like minifying HTML, reducing the total JavaScript used, and creating sitemaps. Another thing you can do is limit image sizes on your site. Big images can negatively impact the load times, and slow-loading sites get pushed down in the rankings. If you feel lost with SEO, consider using a B2B SEO agency to handle your SEO needs.

Get On Social Media

Granted, having social media profiles for your business won’t directly improve your search engine rankings. Social media sites don’t lend themselves as well to the methods that search engines use to assess websites and assign rankings. That doesn’t make social media useless to you.

Social media can do a lot to help your business and rankings. After all, people who wouldn’t normally visit your website probably do visit at least one social media platform a day. One of the things that search engines do look for is backlinks. Those are links on other sites that lead back to your site. If you regularly post links to your content on social media, there is a fair chance that at least some people will read it and link back to your content on their websites.

Boosting Your Business’s Online Rankings

Boosting your business’s online rankings isn’t always easy, but it’s not mysterious, either. It’s something that you can accomplish with effort and possibly some strategic outsourcing. Getting your rankings up starts with your website. You need a website that functions well, looks good, and is mobile-friendly. After that, focus on creating solid content. Remember, relevance, usefulness, and consistency. Embrace SEO. Google gives tons of advice about how to make your site more SEO friendly. Plus, there are a lot of third-party services that specialize in it. Don’t ignore social media. It’s not directly related to your rankings, but it can do a lot of indirect work that will help you out.