3 Creative Ways to Use Custom Matchbooks for Promotional Marketing

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If you own a business, you know just how important it is to invest in the right types of marketing that can boost you up. What you may not have considered is the use of custom matchbooks as a form of marketing.

Matchbooks are a popular item that has been around for centuries and still stands strong today. If you want to maintain your brand while giving your customers something they are always seeking, matchbooks may be just what you need.

Here, we discuss some innovative ideas that you can use when including matchbooks in your marketing strategy. Check out everything below!

1. Use It as a Giveaway at Trade Shows and Special Events

Custom-printed matchbooks can make a great promotional item for giving away to customers at tradeshows and special events. This is an excellent way to create a special experience that encourages guests to recall their experiences with your business in the future.

Customizing them with a business’s logo or slogan is a great way to spread brand recognition. They can also use creative design techniques to make the matchbooks more eye-catching. For example, they can use vibrant colors, interesting patterns, or fun graphics. 

Lastly, businesses can use them as a fun way to engage attendees of trade shows and special events. For example, as part of a special game or as a free gift with a purchase. If used in a clever way, they will surely draw attention and help businesses reach their promotional goals.

2. Use QR Codes to Direct Customers to Your Website

Businesses can now use QR codes printed on their promotional matchbooks to direct customers to their websites. This increases engagement and visibility with potential customers while staying within budget.

QR codes can promote sales, discounts, and special offers, allowing businesses to attract customers who may not have been reached with print advertisements. The code can be linked directly to an online shop, giving customers access to exclusive products and offers. 

Most importantly, when consumers interact with the code and look at the website, businesses can collect valuable data. They can use this information to improve the customer experience and better target potential customers.

3. Use Unique Scents

Using unique scents when creating matchbooks for promotional marketing is a creative way to ensure a lasting impression. The scent can be either subtle or powerful and blends perfectly with the branding and visuals.

Customized scents can evoke a certain emotion, such as a luxury travel destination or a fragrant garden. The scents can also be related to the product or service that the business is looking to promote. This allows customers to smell the aroma and be reminded of your branding.

Scented custom matchbooks for business are a creative marketing tool. Their ability to connect with customers and create a lasting impression can help boost a business’s visibility and performance. Check out these books of matches to help you find the perfect one for your business.

The Best Ways to Use Custom Matchbooks

Custom matchbooks are an innovative and budget-friendly way to promote your business! Creating a unique, eye-catching design that incorporates your brand’s logo and contact information is sure to leave a lasting impression. 

They can be easily customized to reflect a message or product and are incredibly useful for both businesses and customers. Try unleashing your creativity today to promote your product – you won’t be disappointed!

Are you looking for more articles to help you out with what you should be doing? Then why not check out the rest of our site to read our other content?

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